Culture Jamming

Culture jamming is defined as: any of various methods of modifying mass media (especially advertisements) to convey a different "message". (Good old Dictionary)

The Influential Example

Coca Cola is considered one of the most popular drinks in the world. So how often do you think about what goes into it?

The Damaging Example

Absolute Vodka. A popular socialising drink that has no effect except for the dreaded hangover? Wrong. This example would convince any man to give up the drink.

The First Example

I would consider this to be one of the first examples of culture jamming. Ron English is an American contemporary artist who targeted many companies, including McDonalds, Micky Mouse and Camel.